Why DevOps Communications Need to Be a Two-Way Street Today, mobile apps have become one of the most important components of brand awareness and opinion. Often considered a company’s “front door,” a mobile app is an important way for consumers to directly interact with a brand, so it’s key for organizations to deliver high-performing, feature-rich user experiences right from the start. The margin for error is low – according to industry statistics, 79 percent of end users will only retry an app once or twice if it fails to work the first time, and only 16 percent report they will give it more than two attempts. With these requirements in mind, the role of an organization’s development team is more important than ever. In today’s hypercompetitive market, organizations must get applications to market as soon as possible, without compromising functionality and end-user performance. This has led to the emergence of DevOps, a new approach to software development emphasizing greater collaboration, agility and speed across the entire software development continuum –...
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